GENESIS
/ The origin, creation, or beginning of something. /
Every project starts with a possibility. We build from the ground up around your business, your audience and what comes next.
Independent digital agency
Shopify partners since 2017
COMMERCE.
WEBSITES.
DIGITAL EXPERIENCES.
Since 2017, we’ve shaped, built and brought digital products to life. We began with Shopify and grew into a wider world of platforms, apps and custom systems. Today, data, customer behaviour and our in-house AI inform the work—with human judgement guiding every decision.
Explore our services Commerce / Digital ExperiencesBrand & Marketing
days of AI across our service development.
Since 15 February 2023. Faster iteration, less repetitive work, more time for craft.
Our name. Our approach.
ALGORITHMS
/ A sequence of steps that turns a problem into a solution. /
We use data and customer behaviour to shape the experience, then bring it to life through design, code and connected systems.
What we do
GREAT SERVICES.
ONE CONNECTED TEAM.
We excel in commerce—and bring the same care to the digital experiences and marketing around it. Choose where you want to go next.
Shopify is our speciality. Commerce is our foundation.
From the first store to the systems and optimisation behind it. Shopify and Shopify Plus lead the way, supported by BigCommerce and Magento.
01Create & LaunchCustom Shopify. Built around your brand.
Shopify and Shopify Plus design and development for brands ready for their next chapter. Distinctive on the surface. Carefully engineered underneath.
- Shopify UX design
- Custom themes & development
- Theme migration & redesigns
- Brand identity & guidelines
- DTC print & packaging
- Shopify Plus & B2B
02Shopify AuditsFind the friction. Know what to fix.
A focused look at your Shopify store, from first impression to the systems behind checkout. Understand what needs attention and where to invest next.
- UX & CRO audit
- Technical audit
- Subscription review
- Design discovery
- A prioritised roadmap
03CRO GrowthMake every visit work harder.
Ongoing conversion rate optimisation for Shopify stores. Bring customer behaviour, thoughtful design and practical development into a focused improvement programme.
- Conversion rate optimisation
- UX & landing page optimisation
- Custom functions & features
- A/B testing & experimentation
- Maintenance & enhancements
04Shopify SubscriptionsBuild the relationship beyond the first order.
Subscription experiences designed around the way customers buy, replenish and manage their orders. From the first decision to the next delivery.
- Bundles & build-a-box
- Subscription flows & functions
- UX & journey design
- Automations, swaps & retention
- Data, analytics & optimisation
05ERP, CRM & IntegrationsComplex systems. Connected properly.
Sophisticated system integrations for commerce and beyond. Connect your ERP, CRM, inventory, payments and custom software around the way your business operates.
- Systems & data mapping
- ERP & CRM integrations
- Inventory & stock synchronisation
- Custom APIs & middleware
- Monitoring & exception handling
06Shopify MigrationsA better platform. A considered move.
Migrate from Magento, BigCommerce or a custom cart to Shopify. A planned transition for your catalogue, customer experience and connected systems.
- Migration discovery
- Catalogue & data migration
- Design & functionality
- Integrations & operational workflows
- URLs, validation & launch
Beyond Shopify
OTHER
COMMERCE
PLATFORMS.
Great commerce starts with the right foundations.
Shopify is our speciality. When your business calls for a different approach, we bring the same design thinking, development expertise and attention to detail to BigCommerce and Magento.
Explore our work07BigCommerceCommerce shaped around your requirements.
BigCommerce design, development and integrations, shaped around your catalogue, customers and operational needs.
- BigCommerce design
- BigCommerce development
- BigCommerce integrations
- BigCommerce migration
- BigCommerce optimisation
08MagentoFlexible commerce. Connected to your business.
Magento design, development and integrations shaped around your catalogue, customers and operational requirements.
- Magento development
- Magento integrations
- Magento optimisation
- Magento to Shopify migration
Built for the way your business works.
Custom websites, applications and connected experiences. Choose the right platform for your content, team and ambition.
01Custom WebsitesA website built around the brief.
Bespoke websites for businesses with specific design, content and technical needs.
- Custom website design
- Custom website development
- Content management systems
- Website integrations
- Website support & evolution
02Custom Portals & AppsYour workflow. Your software.
Portals, bespoke applications and custom functionality built around specific business needs. From specialist purchasing tools to connected operational workflows.
- Customer & business portals
- Custom applications
- Product calculators & configurators
- Specialist payments & purchasing
- Connected systems & ongoing development
03WebflowA website your team can make its own.
Custom Webflow design and development for brands that need a distinctive website and a practical way to manage it.
- Webflow UX & design
- Webflow development
- Webflow CMS
- Webflow integrations
- Webflow maintenance
04FramerA considered website with room to move.
Custom Framer websites that bring visual identity, clear content and purposeful interaction together.
- Framer web design
- Framer development
- Framer CMS
- Framer interactions
- Framer integrations
05DrupalStructured content. Flexible foundations.
Drupal websites for organisations with structured content, publishing workflows and integration requirements.
- Drupal design & development
- Drupal content architecture
- Drupal integrations
Make the brand felt. On screen and in person.
From brand identity to campaign delivery and real-world experiences. Bring a clear idea to every customer touchpoint.
01DTC BrandingA clear identity. A consistent experience.
Brand consulting and design for businesses that want a stronger connection between who they are, what they sell and how they show up.
- Brand consulting
- Visual identity
- Brand guidelines
- Digital brand experience
- Packaging & printed touchpoints
02Marketing ExecutionTurn a clear strategy into work people see.
We work with brand and product marketing teams to create assets that support awareness, demand and conversion.
- Campaign creative & content
- Product marketing assets
- Growth experiments
- Sales enablement materials
03IRL Experience DesignBring the brand into the room.
From annual summits to local meetups, we design in-person brand experiences that give audiences something to connect with.
- Event identity & creative direction
- Space & experience design
- Keynotes & presentation design
- Digital & interactive experiences
Lunera Wallpaper / Shopify
MADE TO MEASURE.
BUILT TO GROW.
Magento to Shopify. A custom wallpaper calculator. Stock connected with designers and suppliers. CRO that improved the journey and increased cart value.
View case study ↗More than a storefront
GOOD DESIGN GETS ATTENTION.
GREAT DEVELOPMENT
MAKES IT WORK.
We’re Genesis Algorithms. Shopify partners since 2017. Since then, we’ve built partnerships with leading technology companies to bring the right platforms, tools and expertise to every project.
Meet Genesis Algorithms ↗Our partners
GOOD COMPANY.
GREAT POSSIBILITIES.
Your next chapter / Genesis Algorithms
LET’S BUILD
SOMETHING GOOD.
↗A new store. A complex integration. An idea that needs a custom build.